NSR 105

Late 1991

As NSR began to fall into a rhythm, the station built up a loyal following around South East Dublin. Initially, the station didn’t have a phone line, but used the telephone box at the end of the road that the station was located on. The first competition on NSR involved giving away tickets for the Ormond Cinema in Stillorgan. During January 1992, NSR began to promote Jonah’s bar and Club 92 at Leopardstown Racecourse. This was a good boost for the station and resulted in the station being regularly plugged by the DJs in the club.

At the time, the other stations on air were Radio Dublin, DLR 106, Sunset Radio (which had been around for approximately six months at that stage) and Coast FM. There was initial rivalry between NSR and Sunset Radio (which had operated as KHTR for almost 6 months before changing to Sunset Radio) and this continued throughout the following two years, sometimes friendly, but on several occasions not so friendly.

NSR broadcast continuously over the 1991 Christmas holiday season and continued to build up a reasonable listenership. The music playlist at this time consisted mainly of current chart music and older music from the 70s and 80s. Increasingly though, a lot of the ‘A’ rotations were dance-orientated songs. This was reflective of the burgeoning underground dance music scene at that time.

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